Microsoft knows that 90s nostalgia is at an all-time high, so they think they can appeal to those of us who miss “The Good Ol Days,” by trotting out a 90s themed ad for Internet Explorer AKA the web browser no one uses anymore.
Honestly, I don’t know anyone who uses IE anymore. I think the last time I used it was when I needed to be logged into more than 2 Tumblr accounts at once. I hate logging in and out of social media sites, so I generally just open another browser. Chrome is my default, and then I turn to Firefox. Only as a last resort does IE get a moment of my time.
So in the ad, titled “Child of the 90s,” you get to take a stroll down memory lane and see troll dolls, modems, a Hungry Hippo game, floppy disks, fanny packs, and more. It’s a cute ad, I’ll give them that!
At the end, they tell us that like us, Internet Explorer has grown up too. I don’t know if it was just me, but I laughed when they said that. They also disabled comments for the video. Probably to avoid slander. Smart move! I wanted to pat IE on the head and say, “Awwww, well aren’t you adorable?”