I went to the grocery store to pick up a commemorative copy/set of the inauguration issue of the Columbus Dispatch.

Naturally I had to walk by the makeup area and see what was up over there. While I wasn’t looking to buy anything, I did get one thing: Cover Girl’s Lash Blast Luxe. It’s new and claims to do all the things regular lash blast does plus add a shimmery effect. Sounds like their other newish product, Eyelights, but this one provides length and volume.

It wasn’t in the CG aisle. It had its own “new product” display which looks like so: