Last September, I wrote a post about MoviePass. It was only a few weeks after MoviePass dropped their price to $9.95/month and sent jolts through the movie industry. At the time, I was seriously considering signing up. I had some reservations due to some initial reviews I’d read, so I was waiting out the initial sign-up period to see if MoviePass would stabilize after the sudden influx of new subscribers.
By all accounts, it did. AMC Theatres stopped balking at the idea and committed to accepting MoviePass cards. After all, they couldn’t block all Mastercards could they? I even proclaimed that if AMC was still accepting MoviePass cards by the holiday movie season, I would be signing up.
But guess what? I never did. And let me tell you why.