Posts Tagged "women of color"

Dear Makeup Brands: Please Stop Ignoring Women of Color

Ok, I’ve been stewing over this issue for a while now, just waiting to be proven wrong. Alas, that hasn’t happened, and so I write this post. I haven’t really ranted in a while. It’s time.

With the revealing of the Spring 2013 lines, I’ve been anxiously looking forward to trying everything I can get my hands on. I’ve been experimenting with some concealers and both L’Oreal and Revlon have new products out. L’Oreal is capitalizing off the major trend to put just about everything into a jump pen/crayon form. And so we now have True Match Super-Blendable Crayon Concealer. And Revlon reformulated their Colorstay Concealer.

Reading the press releases had me excited to try these, only to get to the store and see that apparently neither L’Oreal nor Revlon give a damn for darker skinned women who may want to conceal blemishes. I’m not even that dark. I think I’m probably in the middle of the brown-skinned spectrum. It’s like they both made shades dark enough for spokeswomen Beyonce and Halle Berry, and that’s as deep as they were going to go. Both call their darkest shade Medium-Deep and neither of those women are “dark.”

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My Revlon Lip Butters Collection…

…is nearly complete! I’m still on the hunt for Red Velvet, then I think I’ll be finished. Below are the shades that I own!

I wear this product, at some point in the day, every day. I really do treat it like a chapstick and my lips are in great shape as the temperatures start to dip down into the 30s.

With the exception of Tutti Frutti, the shades I own are very pigmented. They would very well, IMO, on women of color. I might have to swatch my collection because all of the swatches I saw, prior to purchase, were only on fair-skinned women. Not such a great indicator for WOC lol. Luckily, I happened to choose well! Generally, I go for the bolder colors, as a rule of thumb. It worked out for this product as well.

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